Belwarp and the Argentinian connection

‘Belwarp’ became a Salts textile company trademark.  ‘The Belwarp’ was the trademark of a company in Argentina and was to become a well known trademark for Sir Titus Salt (Bart) Sons and Company Ltd. It was purchased at some point by the consortium of business men, Isaac Smith, John Rhodes, John Maddocks and James Roberts. This consortium became owners of the Salt company in 1893 and retained the company name established by Sir Titus Salt.  Maddocks was the ‘sales director’ who travelled extensively and it is likely that he was involved in its purchase.  The Belwarp trademark developed a good reputation, indicating a high-quality cloth, ideal for the manufacture of suits, that was guaranteed not to fade.  It is not clear when the originating company in Argentina was founded but the trademark was registered in 1891.

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